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American Latino/Latination New Season Launch Party Oct. 20th
American Latino/Latination New Season Launch Party
Hosted By: AIM TELL-A-VISION
When: Thursday Oct 20, 2005
at 10:30 PM
Where: Floretine Gardens
5955 Hollywood Blvd.
Hollywood, CA 90028
AIM Tell-A-Vision Group and Bello Magazine celebrate American Latino TV and LatiNation’s new season of programming. Both shows are nationally syndicated, half hour programs that celebrate the growing American Latino movement in the United States. The evening will bring together many of those that have been a part of the American Latino TV and LatiNation success throughout the years including the Imagen Foundation, VW and KABC. Guests attending the celebration will include many individuals and organizations that are featured in our new line up of programming including Ciudad Magazine, the Los Angeles Latino International Film Festival, Carlos Alazaraqui (Reno 911), Volumen Cero (nominated for a Latin Grammy), Ben Benitez (star of TNT’s Wanted), and Jake Nava (MTV Video of the Year Director). Additionally, top Latino media and industry executives including Daniel Crowe of LATV, Jeff Valdez of SiTV and Moctesuma Esparza of Esparza Entertainment and Maya Cinemas will attend the event.
Confirmed local, but signed to major label bands that will be playing a short set include Malverde, Mozella and Lysa Flores. Bands that have been contacted to perform and are still pending include Ozomotli, Akwid, Mars Volta, Crooked Stilo and Volumen Cero.
More importantly, the celebration will raise much needed awareness and money for MusiCares. Guests attending the private, by invitation only event, will be asked to make a financial contribution to the Grammy Academy sponsored MusiCares~ Hurricane Relief Fund 05. Once the doors are open to the public, guests will be asked to make an $8 dollar donation to the fund.
WHEN Thursday, October 20th, 2005 8:00 PM – 1:45 AM 8:00 PM – 10:30 PM Private reception for 300 VIP’s and Celebrities 10:30 PM – 1:45 PM Open to the public with an $8 donation to the MusiCares Hurricane Relief Fund. (1000 people expected to attend)
After 10:30PM, complimentary bottle service, drinks and OTRA BEER will be provided in the VIP area for VIP’s and celebrities.
WHAT The evening will consist of a private reception from 8:00 PM to 10:30 PM with doors opening to the public at 10:30 PM. Complimentary cocktails will be served as well as an open bar. Trays from Cha, Cha, Cha and Habana on Sunset will be passed. Absolut Vodka and OTRA BEER will be sponsoring the liquor/alcohol for the evening’s 8:00PM to 10:30 PM reception. Bello Magazine is sponsoring the press wall and red carpet, as well as covering the event. Other media entities invited to cover the event include KABC, Access Hollywood, SiTV, Univision, Telemundo and LATV. Los Angeles local Latino politicians invited to the attend and support the event include Mayor Antonio Villaragoisa and City Attorney Rocky J. Delgadillo.
There will be special dance performances a'la salsa and middle eastern fusion in addition to DJ music provided by Chelina Vargas of 103.1FM's the Red Zone, DJ Jun and DJ Kun.
The DJ’s will spin an eclectic mix of Latino music throughout the evening as illustrated by the diverse music formats they are drawn from, representing today’s “American Latino” and their taste for many “flavors” be it Latino, urban or international. DJ’s and bands will play short sets so as to incorporate the different genres of music. Professionally trained dancers will surprise the guests with impromptu dance performances fused with salsa, belly dancing and other Middle Eastern influences contributing to an evening that is both explosive and culturally diverse.
Additionally, the following radio stations and their respective DJ’s will also lend their support – see list below. This component is being organized by Chelina Vargas, who will also act as the “Mistress of Music” for the evening overseeing the transition of DJ’s and live band performances. In addition to hosting/creating the “Red Zone,” Chelina played a key role in establishing the highly successful Latino Alternative Music Conference, now in it’s fifth year.
DJ Julio G of KDAY 93.5 FM: Popular DJ on the classic "Hip Hop Today and Back in the Day" station, which is often involved in community events such.
Chelina Vargas of Indie's 103.1FM The Red Zone: creator of the first and only nationally syndicated Latino alternative music program. Shelly Shalhoub of Latino 96.3FM: 10 year veteran DJ now on Spanish Broadcasting System's new Hurban format.
Nic Harcourt of 89.9FM, KCRW: Producer or the highly successful "Sounds Eclectico," which hit ..1 on iTunes Top Latin Albums Chart.
A live graffiti show will occur: an 18 x 18 foot wall will be used as the canvas. Artists from the documentary, "Infamy" will be on hand to create a special art piece canvas that will then be auctioned off with the funds going to the MusiCare’s Hurricane Relief Fund. Artists from the Cheech Marin Chicano Art Collection, including Chaz Borjuez will also lend their artistic talents to the piece.
Two, mini-fashion shows will be presented by American Apparel and Elate Wear. They will be performed to live music and video montages playing in the background on two large screens. The twenty five contestants from the 2005 Miss Multicultural Beauty Pageant I hosted last weekend, will walk the run way in American Apparel tennis themed wear while a video montage of the legendary Latino tennis player, Pancho Gonzalez, is playing in the background.
WHERE The event will be held at the historical landmark, the Florentine Gardens, located in the heart of Hollywood, blocks away from major hotels and shopping. Despite more than six decades in business and after several years fight, the Florentine Gardens lost its battle to stay open on 10.11.05 and will be replaced with a firestation. The event is being hosted in part at the Florentine Gardens as a tribute to the owner, Mr. Mackenzie, for his years of hard work and service to the Latino community. Mr. McKenzie is indicative of the fighting spirit and commitment to excellence that is common to all of the Latino celebrities, actors, entrepreneurs, educators, artists, and activists that we have profiled in the past and/or that currently make up part of the new season of programming. The combination of all those involved in this community event will make for an inspirational and warm evening where AIM Tell-A-Vision will have numerous opportunities throughout the evening to thank all of the sponsors involved including OTRA BEER. www.hollywoodflorentinegardens.com
WHO The following media and production entities are contributing their support and providing coverage of the event:
American Latino Three consecutive Imagen Award Winner (2003, 2004, and 2005) American Latino TV (ALTV) is a culture and lifestyle program targeting the largest untapped and underserved market today: the young, increasingly affluent and influential U.S.-born Latino,(comprising well over 60% of all U.S. Latinos and some 25million people),with an unusual appeal among both Latino and crossover audiences. Every week ALTV takes an entertaining look into the world of American Latinos, revealing the cultural phenomenon impacting everyone in the U.S. – through the movies we watch, the food we eat, the music we listen to and more. (Weekly ˝ hour- 4th Season) www.AmericanLatino.TV Distribution Summary: 85+Markets/65+Million Households/86% Hispanic Households SEEN LOCALLY on Saturday’s @ 12:30 AM on KABC
Latination An English language Latino program that is laser targeted to the young, U.S. born Hispanics 18-34 demographic (with a distinctive male skew): a large and underserved audience that is hard to reach but highly sought after by advertisers and broadcasters alike. Segments originate from some of America’s greatest cities (LA, New York, San Francisco, Dallas, Chicago, Miami, Houston, etc.). LatiNation is a fast moving, weekly half hour magazine showcasing the fusion of Latin with U.S. culture resulting in the LatiNation of America. (Weekly ˝ hour- 2nd Season) www.LatiNation.TV Distribution Summary: 70+Markets/50+million Households/+80%Hispanic Households SEEN LOCALLY on Sunday’s @ 2:00 PM on KCAL
Bello Magazine: PRESENTING SPONSOR - Quarterly magazine with distribution nationwide; current issue features Carlos Santana on the cover and a profile on Pancho Gonzalez. Distribution includes Barnes and Nobles and all major airport gift shops. The LA Times sends out the issue to select subscribers. Bello magazine will provide the press wall and press coverage in addition to inviting their celebrity friends and promoting the event to their large audience.
LATV: LATV is the leading network among bicultural Latinos in Los Angeles, America’s top Hispanic market, by mixing English and Spanish language music and lifestyle programming. LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic. LATV’s sponsors include Verizon, AT&T, McDonald’s, VW, Target stores and many others.
Veronica Jacuinde, host of American Latino TV and LatiNation, will make an on air appearance on LATV to promote the event and give a limited number of tickets away to LATV audience members. Ananta Mara, host of LATV, will co-host the event with Veronica. LATV correspondent, Alisia del Valle, will conduct on-air celebrity interviews for LATV. The FM.tv twins, co-hosts Alejandra and Fernanda, will also be on hand to greet VIP’s and celebrities on the red carpet.
SiTV – Veronica Jacuinde will make an appearance on SiTV’s, “the Drop” to promote the benefit.
About SiTV: SiTV is a fresh and irreverent English-Language Latino Network with crossover appeal, created for today’s 18-34 year old TV audience. SiTV licenses American Latino TV for their programming line up.
Pepe and Elmer Media: Pepe and Elmer is a media, marketing and entertainment company with a focus on the Hispanic Market providing strategic marketing, media buying, music licensing and concert/event production. Produce massive events for Lupillo Rivera and Pepe Aguilar, to name a few. www.pepeandelmer.com
1171 Production Group: Since 1989, 1171 Production Group has been providing full service video and film production with a focus on music videos and commercials, EPK's and promotional pieces, as well as co-producing independent features. www.1171.com
Elate Wear: Elate Wear is more than just a clothing line; Elate wear is a way of life and a movement, showcasing and incorporating elements such as art, poetry, music, and photography and giving people a way to express themselves and their talent. www.elatewear.com
Magdaleno Guic Robles, Jr. has more than a decade working in the movie and music industry consulting and lending his street savvy and connections to the flourishing and developing underground Latino art, film and music genres. www.DeeplyRootedOnline.com
la Shy Girl Productions: Based in Los Angeles, la Shy Girl Productions, is a collaboration of talented Latino artists, designers, directors and activists that produce quality and positive marketing events and content including books, art, television and film that celebrate the “Nuevo Latino” culture and lifestyle.
Other Sponsors: The Los Angeles Alternative Press will donate an approx. 5 x 7 ad to promote the MusiCare’s Hurricane Relief Fund campaign and to thank key sponsors for their support. Veronica Jacuinde is a featured model in the American Apparel campaign currently running in a full-page ad in the Los Angeles Alternative Press as well as the NY Metro. Puma and Paul Smith will be dressing some of the guests for the red carpet including Volumen Cero and Jake Nava. Latino designer, Louis Verdad, will provide Veronica’s attire for the evening. Pictures of the event will be available on wireimage.com and filmmagic, in addition to the follow-up coverage the event will receive from our media sponsors i.e. Bello Magazine, LATV, Los Angeles Alternative Press, and SiTV.
Los Angeles Latino International Film Festival will provide a team of trained volunteers and interns to assist with the evening.
Food provided by Cha Cha – Silverlake – One of LA’s most beloved restaurants for their fusion of Carribean and Latino cuisine. Located at 656 N. Virgil Lane, Los Angeles, CA 90004. Also, we are outreaching to some other great Latino restaurants.
If you Want REACH…You Need AIM
AIM Tell-A-Vision does not follow the example but has set the example for producing culturally relevant programming. Our success has been established because of our fundamental understanding of the markets we cater to, the U.S.-born Latino market and other young and underserved demographics.
AIM Tell-A-Vision’s proven success in creating the formula to reach these critically underserved markets are supported by the awards it has won (2003, 2004 & 2005 Imagen Award, one 2004 Telly Award, three 2004 Aurora Awards), its use of cutting-edge technology and, above all, its dedicated and talented employees.
AIM Tell-A-Vision Group is more than just a company, it is a brand composed of our programming: Urban Latino TV, American Latino TV, Sonidos, LatiNation and Play More TV; our production company, Maximás Productions; and our distribution and marketing team: AIM Tell-A-Vision Distribution and AIM Tell-A-Vision Marketing. AIM Tell-A-Vision programming is syndicated via full-power; English-language broadcast television stations nationwide (ABC, NBC, CBS, etc.) with the widest reach available for young U.S.-born Latino audiences.
The AIM Tell-A-Vision distribution platform is four to five times more powerful than even the largest Latino -and niche- targeted cable networks. In fact, its programming competes on a distribution level that rivals that of the largest Spanish-language broadcast television networks. Reruns of AIM Tell-A-Vision programming and segments can be found on select targeted cable television networks and via DVDs. All our programming and corporate functions, including distribution, advertising sales and marketing, research, business & legal affairs, corporate sponsorships and communications are essential to our continued success and thus are handled completely in-house by people who understand the markets we reach.
AIM Tell-A-Vision is not the best at what is does by following the standard. It is the best at what is does by setting the standard. We are dedicated in remaining at the forefront of television programming for the 21st century. We will push the limits even further by producing television that bridges cultures and serves under-represented and hard to reach audiences.
AIM Tell-A-Vision Group is the most viable company in the world at producing relevant television programming for today’s second and third generation Latinos in English. By creating a strategic event marketing partnership, we can help build each other’s brands to our varying but similar audience. AIM TELL-A-VISION will bring the OTRA BEER brand into over 90 markets with American Latino TV and over 70 markets with LatiNation in the Unites States, promoting your brand to over 1.5 million people a week. This goal will be possible through a combination of co-promotions that celebrate Latino art, music and film (i.e. launch parties, benefits, movie premiers, record release parties, etc.), throughout the United States, with the first of those events in Los Angeles and plans for other high profile events of that nature in other key Latino markets including New York and Miami.
AIM TV GROUP
Official LatiNation TV Website
Official American Latino TV Website
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